

You feel like it’s your decisions that make the business flourish, and that brings you satisfaction and drags you back into the game.

Different combinations of upgrades will result in different profits, and choosing what to invest in makes economic simulation games like AdVenture Capitalist also strategy games of sorts. Should you buy another oil rig that earns you $2,000 in two hours or set up two more newspaper routes that, together with your existing ones, will make you $200 in three minutes? If you take a moment to calculate, you’ll see that building an oil rig isn’t that beneficial after all. Here’s the thing AdVenture Capitalist and other successful idle games do to keep high retention rates: they entice users to strategize, thus adding a feeling of achievement and control. Before long, you’ll own hockey teams, movies, banks, and oil rigs. You’ll be growing your business with newspaper routes and ice cream parlors. Of course, you can’t become a tycoon on lemonade stands alone, even in a game. The money will keep rolling in as you go about your day. Next, you can hire a manager to do all the clicking/tapping for you and can even exit the game for some time. In a minute or so, you’ve sold enough lemonade to buy more stands to earn faster. You tap or click on a lemon to virtually squeeze the juice to sell lemonade.

You start with a single lemonade stand - something you’ve either tried yourself as a kid or at least seen in the movies. (Are five rigs enough to be called a tycoon?) So how does it work?Īs with most idle clickers, the gameplay is pretty simple. With the help of several upgrades and having “hired” the necessary managers, I personally became the owner of five oil rigs after about five hours of “idle” playing. In AdVenture Capitalist, you can, indeed, become a tycoon, and pretty fast at that. And you keep indulging even though you can clearly see the ridiculousness of it all. While playing it, you indulge in “capitalist freedoms,” spending money to buy things that will earn you more money. They’re all true, but none of these descriptions really encompass the whole scope of this game.ĪdVenture Capitalist is a web, PC, and mobile idle clicker game that’s a satire on capitalism.

People have described AdVenture Capitalist as, among other things, a tycoon simulator, a management game, and a gathering game.
